Are you thinking of becoming a consultant? Should you incorporate? Is setting up as a sole proprietor better or forming an LLC? How do you pay yourself? How to save taxes? Should you hire an accountant? Is social media the best option to promote yourself?

Fear no more. Come and attend our iConsult session on Tuesday morning during the conference. This half-day forum provides freelancers and those hoping to learn more about starting a business with the opportunity to get an intensive education on what to start and how to be successful. With everything from nuts-and-bolts specifics to advice on how to network, this event is a can’t-miss chance to get your business up and running.

Invited presenters include an IRS agent, a local CPA, an Enrolled Agent, and experienced freelancers in the PharmaSUG community. The aim of this iConsult session is to help the self-employed to navigate a variety of topics important to doing business independently.

Tuesday, May 21, 2024 - Pickersgill

Time Presentation Title (click for description) Speaker(s) (click for bio)
8:00 AM - 8:30 AM Entity Types - Which One to Choose? Raymond Lee and Margaret Hung
8:30 AM - 9:00 AM Show Me The Money! Promoting Your Consulting Business and Setting Your Rate Joshua Horstman
9:00 AM - 9:30 AM Importance of the Small Business Tax Workshop Veronica Tubman
10:00 AM - 10:30 AM Ctrl + S(hare): A Programmer's Advice for Leveraging Social Media Inka Leprince
10:30 AM - 11:00 AM Insight Into Issues and Accounting Methods Athene Steinke
11:00 AM - 11:30 AM The Pitfalls of Self-Employed Individuals Christopher J. Williams, CPA
11:30 AM - 12:00 PM Review of Over Ten Tax Breaks for the Middle Class Margaret Hung




Presentation Descriptions

Entity Types - Which One to Choose?
Raymond Lee and Margaret Hung
Tuesday, May 21, 2024, 8:00 AM - 8:30 AM


In order to start a business, it is essential to establish the entity type. Each entity type has pros and cons and will go through one by one.
Back to top


Show Me The Money! Promoting Your Consulting Business and Setting Your Rate
Joshua Horstman
Tuesday, May 21, 2024, 8:30 AM - 9:00 AM


How much should an independent consultant charge for their work? And how do they even find that work? This session will tackle these critical questions on the road to independent consulting. We'll discuss various tools and methods you can use as an independent consultant to market your services so you can enjoy a steady stream of work that will provide the revenue your business needs. Naturally, you'd like to set your rate to maximize that revenue, but you also need to remain competitive. Pricing your services can be a tricky balance. We'll weigh a number of factors to consider in arriving at that perfect number!
Back to top


Importance of the Small Business Tax Workshop
Veronica Tubman, IRS
Tuesday, May 21, 2024, 9:00 AM - 9:30 AM


Will share federal taxes and your new business, Schedule C and other small business taxes, how to file and pay your taxes electronically, business use of your home and other valuable resources. This workshop is relevant to everyone no matter what kind of business you have or whether you have employees.
Back to top


Ctrl + S(hare): A Programmer's Advice for Leveraging Social Media
Inka Leprince
Tuesday, May 21, 2024, 10:00 AM - 10:30 AM


Navigating social media as a programmer requires a blend of technical knowledge, personal branding, and community engagement. The focus of this presentation are the best social media practices and strategies for enhancing visibility through tagging individuals/companies, establishing regular posting schedules, and leveraging fun and interactive content. Resources for free design software will be provided as well as practical tips for integrating branding elements in the creation of visually striking graphics. By following these guidelines, you can effectively promote yourself and engage your followers.
Back to top


Insight Into Issues and Accounting Methods
Athene Steinke, IRS
Tuesday, May 21, 2024, 10:30 AM - 11:00 AM


Discussing insight into issues and accounting methods that can assist small business and tax professionals in preparing tax returns.
Back to top


The Pitfalls of Self-Employed Individuals
Christopher J. Williams, CPA
Tuesday, May 21, 2024, 11:00 AM - 11:30 AM


The importance of making estimated tax payments, self-employed retirement accounts, business expenses, and recommendations on how to make you tax life easier.
Back to top


Review of Over Ten Tax Breaks for the Middle Class
Margaret Hung
Tuesday, May 21, 2024, 11:30 AM - 12:00 PM


Some lesser-known loopholes.
Back to top





Presenter Biographies

Joshua Horstman

Joshua Horstman is an independent statistical programming consultant and trainer based in Indianapolis with 25 years of experience using SAS, primarily in the life sciences industry. Josh is a SAS Certified Advanced Programmer who loves coding and presenting at PharmaSUG and other industry conferences. Josh also enjoys travelling and hiking with his family and has been to 47 states and 27 national parks.


Margaret Hung

Margaret Hung opened her LLC after working as a clinical data programmer at GSK. Has been with PharmaSUG since its inception in the ‘70’s. Helped PharmaSUG set up as a C Corp in 1976. On PharmaSUG’s Executive Committee. An active IRS Enrolled Agent (EA).


Raymond Lee

Raymond Lee has a Master's degree in Mathematical Statistics from UC Santa Barbara. He has over 30 years of SAS programming experience in the pharmaceutical and health care industries and became an independent consultant/advisor after ~20 years of hand-on management experience.


Inka Leprince

Inka Leprince, a statistician and SAS programmer at PharmaStat, LLC, limelights as PharmaSUG's social media coordinator and content creator. She has spearheaded the development of a social media brand for PharmaSUG, utilizing platforms like LinkedIn, X (formerly Twitter), Facebook, and Instagram to expand outreach and spark interest among a broader audience.


Athene Steinke

Athene Steinke works for the Internal Revenue Service (IRS) in the Small Business/Self Employed Division as a Supervisory Internal Revenue Agent. She manages a group of field examiners who audit individual and business returns. In this capacity, she works with individuals, business owners, and tax professionals. She enjoys working with taxpayers and their representatives to educate and assist them with meeting their tax obligations.


Veronica Tubman

Veronica Tubman works for the Internal Revenue Service (IRS) in the Communications and Liaison Division as a Senior Stakeholder Liaison. She focuses on providing educational outreach to small business owners, community associations, self-employed individuals, practitioners, payroll preparers, tax professionals and other diverse groups. She maintains open lines of communication with her partners and encourages them to partner with IRS through Stakeholder Liaision. During her career she has served in many capacities. She knows that her experiences have provided a firm foundation to collaborate with state, local as well as federal agencies throughout Maryland. Veronica remains thankful for another opportunity to serve others.


Christopher J. Williams, CPA

Christopher J. Williams has over 12 years of experience in public accounting specializing in financial services, cryptocurrencies, partnerships, high net worth individuals and management companies. After graduating from Rutgers, the State University of New Jersey - Newark with a Bachelor of Science degree in 2006 Chris worked in the New Jersey / New York Metropolitan area before moving to Maryland in 2018. Chris also obtained a Master in Taxation from Rutgers, the State University of New Jersey - Newark in 2016. Chris is a licensed CPA in the states of Maryland, New Jersey, and New York. Chris is a member of the American Institute of Certified Public Accountants (AICPA), the New Jersey Society of Certified Public Accountants (NJSCPA) and the New York State Society of Certified Public Accountants (NYSSCPA).